MoBuildsIt Get the free review
Shopify, fixed by one person

Most stores get built once. Then nobody feeds them.

I fix the part Google reads. Shopify search, storefront, and catalog work for independent retailers.

Get the free five-gap review See what I fix

Work with me

Pick a starting point.

Flat rates where they make sense, a clear quote where they don't. You'll know exactly what I'm changing before I touch your store.

Founding rate

Search foundation

$499

First three stores only. Then the rate goes up.

A one-time tune-up of the layer Google and AI assistants actually read.

  • Structured data, indexing, and Search Console cleanup
  • Product and collection pages organized around real searches
  • A plain-English handoff showing what changed and where

The catch, out loud: if the work pays off, I ask for a testimonial and permission to share the numbers.

Accessibility cleanup

$799

One-time fixes in the theme code itself, not a monthly overlay widget.

  • Keyboard navigation, contrast, labels, and alt text
  • A practical report you keep and reuse

Storefront builds

Quoted

Builds and rebuilds scoped to your real catalog and migration.

  • Product, customer, and order-history migration included
  • Training so the store stays yours when I'm done

Sound familiar?

  • The theme hasn't been touched since it was installed.
  • Your product pages say less than your shelf tags.
  • You rank for your own name and nothing else.
  • The last developer stopped replying.

None of this means your store is bad. It means nobody's been feeding it. That part is fixable.

Proof

Same playbook, live on a real store.

At Feet Heart, a Los Angeles footwear retailer, I run ecommerce operations. I rebuilt the Shopify storefront and the search foundation under it, and organic search impressions grew roughly 20x in one quarter.

See the Feet Heart storefront

Your store starts from a different place. I'll tell you what's realistic before we start.

5,200+ SKUs in the storefront rebuild
~20x organic search impressions in one quarter

And it hasn't stopped.

Organic search impressions, indexed weekly. Up another 3.7x in the last nine weeks.

Line chart of Feet Heart organic search impressions, indexed weekly from June 1 to August 2, 2026, rising from 1.0x to 3.7x. 1x 2x 3x 1.0x 3.7x Jun 1 Aug 2

Source: Google Search Console, pulled August 5, 2026.

The Feet Heart storefront homepage, showing the search bar, brand navigation, and a Pikolinos feature banner.
feetheart.com, the storefront I rebuilt and run.

What that actually took

  • Rebuilt the storefront around search, so 5,200+ SKUs are findable instead of buried
  • Fixed the structured data Google and AI assistants read before they read anything else
  • Wrote the answers customers were already asking in the store, onto the pages they land on
  • Cleaned the catalog so product pages compete for real searches, not just the brand name
2x search clicks
+55% click-through rate
11.8 → 10.3 average position

Last 28 days against the 28 before, per Search Console. This is the same work the $499 search foundation covers.

You work with me. That's the org chart.

I'm Mo Ally. I run ecommerce operations for a Los Angeles footwear retailer, so I spend my days inside Shopify, not in slide decks about it. I like big catalogs, stores with history, and owners who care more about their customers than about marketing jargon.

If I take your project, I do the work, answer the email, and leave you a clear record of what changed. Nothing I build is designed to keep you dependent on me.

mo@mobuildsit.com LinkedIn Los Angeles, California

Send me your store.

Email the URL. I'll reply with the five biggest gaps I see and what I'd fix first. Free, no obligation, and you get it in writing either way.

Email mo@mobuildsit.com

Or write directly: mo@mobuildsit.com